At Quantigital, we see it every day: brands following Meta’s “recommended” settings only to watch their budgets vanish. While Meta’s AI is powerful, its default suggestions—like broad expansion and automated placements—are often designed to maximize their reach, not your bottom line.
By ticking every box Meta suggests, you frequently end up overspending on low-quality traffic that doesn't convert. The secret to a high ROAS (Return on Ad Spend) isn't found in a "one-size-fits-all" toggle; it’s found in careful data analysis.
Don’t let "convenience" kill your margins. True efficiency requires a human eye to navigate the machine.